You May Prosper LLC
and be in good health 3 John 1:2
If you have been conditioned to believe that this is a pyramid or a scam or that network marketers should get real jobs, please read on as you are in for a reality check as we were!
Sarah Harnisch in GamePlan does a very good job of explaining network marketing. I used to think that I could never do network marketing because I’d come off as salesy to my friends. I’d be begging my closest comrades to buy things off of me weekly-things I knew that they couldn’t afford. That’s what we all think, right? That if you have a friend in an MLM you can expect to host parties, buy pans, makeup, and books-and be harassed constantly.
When you walk into a grocery store chain, you’re supporting that CEO’s third house. When you buy from an MLM, you are literally putting food on your friend’s table and gas in their care. It’s the epitome of a small business, but without a storefront. It’s no different from going to the downtown in your hometown and buying something in the store of your local gift shop.
In Making My First Ten Million, Brian Carruthers explains why he chose network marketing to achieve his goals of possessing wealth and more time with his family.
Brian’s father built one of the largest real estate brokerage companies on the East Coast in the 1970’s, before selling it to Merrill Lynch.
After college both Brian and his brother joined his family’s business. Brian went into sales while his brother opened offices and recruited agents to sell homes. By working 60 plus hours a week, he attained a six-figure income. Yet while his brother never sold one house, he earned ten times more than Brian. He was making millions because he earned a commission from all the homes his agents sold while they in turn benefitted from the umbrella and reputation of a well-known company, which in turn sent them business they would not have on their own.
One day a friend shared his network marketing business with Brian. Repulsed by the idea of making money off those he recruited, Brian told him he was in a pyramid scheme. The friend quickly pointed out that the Carruthers family was making money off their real estate agents.
What followed changed Brian’s’ life forever. The friend simply asked who he thought was working smarter. Immediately Brian knew why his brother was making ten times more money than he was and thus began his search into the inner workings of network marketing.
To his surprise he came to realize why network marketing worked. Instead of spending exorbitant amounts of money on advertisement, which companies had come to realize were not as effective as in years past, they employed people to network with consumers to bring their products to the market.
Realizing too, that word of mouth marketing is the most effective form of advertisement, he understood the beauty of a vast multitude of word-of-mouth salespeople getting paid commissions for promoting what they love. But most importantly, he found that these people were not mere salespeople but business owners of their own businesses.
Upon reflection, he understood the similarity to his family that had built their own company within the umbrella of the great national, household name and support structure.
Just like his family’s real estate franchise, in network marketing, we are building our own business within the umbrella of the company we partner with. The marketing is ours, the customer base is ours, We have rights to cash flow generated from our business in perpetuity, while enjoying the benefits of selling products from companies that have the infrastructure that took years to build.
Unlike network marketing though, in the real estate business, agents are not able to accrue the income brokers do because the broker is generating his income from each of his agents while the individual agent is just making money on his efforts alone.
Brian, then, realized the advantage of working with a team and came to the conclusion that network marketing is the only way for average people to get ahead.
As we have all come to realize, job security and guaranteed incomes are things of the past.
Once someone realizes that their situation will never improve, they have the ability to consider network marketing.
One of the great things about this business model is that the average person can work part time on their new marketing business while continuing to keep their full time job until they have enough money to retire from their full time job to work on their fortune in network marketing.
In Building Your Network Marketing Business, Jim Rohn, says that the beauty of this arrangement is that it affords people the opportunity to continue earning a living at their full time job while working part time building their fortune.
When the Industrial Revolution tore families, and their family businesses, apart by moving them away from their homes into the modern work force, the American dream became all about going to college for four years, to get a college degree, to get a good job, to work 40 hours a week for 40 years till retirement and the good life. Unfortunately most people found out that life after retirement was not that good.
With their own children leaving home to follow suit in pursuing the American dream, family unity and the purpose driven life that came with working together, left modern parents directionless. Without the purpose of working together as a family for the family and future posterity, parents no longer had a reason or goals for being productive.
Since children no longer possessed a family covenant mindset, they immersed themselves in the world at large working for other men’s businesses and pursuing worthless forms of entertainment on the side. Too busy to be involved in their parent’s mundane life, they grew further and further away from the core of life’s purpose. Coupled with the lack of flexibility that comes with owning a family business, children simply did not possess the desire or the time to care for their parents. This, then, further altered the American dream to nothing more than making enough money to afford a good nursing home.
The reality of the American dream today is bad enough, but it gets worse. With taxes and inflation consuming salaries, there is little left for savings. The meager savings that most families are able to put aside is often depleted by emergencies until all the children finish college and leave home. At this point parents are able to invest for about 20 years. For homeschoolers this is not even a possibility as most have such large families the last child does not leave until the parents are well into their sixties, leaving only a few years to invest.
Richard Brooke in The Four Year Career made the point that if a family was able to invest $500 a month at 7% from age 30-70 they would have over $1.2 million at the age of 70. Before I continue, let me make it clear that $1.2 million is not enough money on which to retire. At age 85, my parents had more money than that and yet if our family had not taken care of them these past 10 years, my parents would have run out of money for their nursing home and become wards of the state. If this is not bad enough, consider how much worse it is for most of the population who are not able to invest until age 50.
Richard Brooke continues that if a person at 50 invests $500 at 7% for 20 years, they will only have $260,463 at age 70. Of course even this paltry amount is only feasible if the companies invested in stay afloat. As we have seen in our lifetime, many companies that seemed solid went bankrupt overnight leaving investors empty handed.
The reality gets worse. Since most American’s net worth comes from the equity they have in their homes, when the housing market plummeted, so did the hope of many.
So how can we do what God calls us to do-plant vineyards, build houses, provide for our household, tithe, give to the poor, and provide an inheritance to our children’s children when most of us are just barely surviving? If we don’t alter our course we will end up dead or dead broke at 65 like 98% of the rest of the population.
Again, let us reiterate that there is a big difference between working 40 hours a week for 40 years for 40% of your income until it runs out and working on a fortune of residual income that will continue to flow to our children long after we are gone. That is what network marketing offers to average families like yours and ours and why so many of the top producers in Young Living are homeschooling families making six to seven figures a year or even a month. They counted the cost of working at a traditional job and chose, instead, one that provided their family with a future and a hope.
Brian Carruthers finishes his story with the importance of this business model when he contrasts it with the consequences of his father’s arduous labor in building a successful real estate agency. By age 32, his father had his first heart attack. His brother beat his father by having his at 31. The emergency trips to the hospital would scare anyone. But Brian did something to reduce his risk of following suit. He chose a network marketing career because it provided the opportunity to reach his goal of spending more time with his family, which at the end of the day is what is most important to most people. Earning $248,000 his first year, and his first million in 2 ½ years, enabled him to take the time to enjoy life with his family without worrying about how he was going to pay all the bills.
From Richard Brooke’s The Four Year Career:
From 2006 to 2016, there will be 10 million new millionaires in the U.S. alone…many emerging from direct Selling. Paul Zane Pilzer, World Renowned Economist and Best Selling Author of the Next Millionaires.
Network Marketing has come of age. It’s undeniable that it has become a way to entrepreneurship and independence for millions of people. Stephen Covey, Author of The Seven Habits of Highly Effective People
…you don’t need to create a business plan or create a product. You only need to find a reputable company, one that you trust, that offers a product or service you believe in and can get passionate about. David Bach, Author of the New York Times Bestseller, The Automatic Millionaire
…a home based business offers enormous benefits, including elimination of travel, time savings, expense reduction, freedom of schedule, and the opportunity to make your family your priority as you set your goals. Zig Ziglar, Legendary Author and Motivational Speaker
Direct Selling is actually one of the oldest, most respected business models in the world and has stood the test of time. Donald Trump, Billionaire Businessman
…best-kept secret of the business world. Roger Barnett, New York Investment Banker, Multi-Billionaire and Owner of Shaklee
The best investment I ever made. Warren Buffet, Billionaires, Investor and owner of three Direct Selling/Network Marketing companies.